about 2021-04-16T15:12:28+00:00


about sam, baby behaviour expert and creator of the baby guru app

The Baby Guru was created by Sam Saunders, a mum of 4 who has worked with babies in the NHS and Private Sector for several years. Sam’s experience includes babies with reflux, colic, refusing to take a bottle, refusing to sleep, refusing to eat – she’s seen it all and helped literally thousands of parents to reclaim their lives and move forward with confidence. Sam has worked all over the world, and has a genuine affinity and love for babies and a deep passion for helping to enhance parenthood for the families which she helps. Bringing peace to households everywhere, she has been called a modern day Mary Poppins on more than one occasion!

sam's promise

I will share my proven techniques and methods with you. I will send you an action plan for now and in the future as your baby grows. I can give you all my years of knowledge at the touch of a button. I will send you a routine personalised to your baby’s natural routine. I will answer any questions that you may have.


In addition to the Baby Guru App, Sam offers in person consultations. She can work with you in just about any aspect of parenting from newborns right up to  five year olds.  From sleep training, to weaning, Sam will discuss your needs and match you with the right package.

Baby and child sleep training


Giving you back peaceful nights. Babies are never too young to learn how to sleep.
The Baby Guru has developed Responsive Sleep Training – our experts move in, listen to your baby and respond accordingly to help him or her learn how to self settle and get a peaceful nights sleep – imperative for you AND your baby.
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breast to bottle

Sam can help you to adjust your baby to to take the bottle happily
Passing one feed to your partner, or perhaps popping out would be nice, so you express and leave a bottle. Baby adamantly refuses to accept the bottle. This can be incredibly challenging and emotionally distressing for you. This is where we can help.
make an enquiry

weaning and nutrition

Eating, drinking and beyond - helping to give your baby the healthiest start
Just as you feel you’ve mastered regular milk feeding times and perhaps are gaining back some sleep, you have to start thinking about what can be the daunting weaning stage and all that comes with it. Weaning should be a fun, exploratory journey for both you and your baby and The Baby Guru will show you how this is possible.
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behaviour coaching

Help and support coping with tantrums, tempers and rules - giving you back control
Behavioural problems in young children are one of the most common parental stress triggers. Our experts work with you to find methods you are comfortable with to help you feel like you’re back in control and claim back your household and your life.
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the app

Your own personal Baby Guru is now available at the touch of a button. With such a demand for Sam’s sleep coaching services she recognised that some advice can be given remotely. This gave her the idea for The Baby Guru App which launched in August 2018. Now you can follow the steps laid out by the app to get your baby to self settle.